From studying a few examples of television drama trailers, I
have learnt that many display a set of clips in rapid succession. Some trailers
even feature clips interspersed by images of text, while others display clips
at varying paces. Depending on the genre of the show, and/or the intended
audience, clips may be manipulated in a particular way and its choice of audio
track (be it narration, music, or segmented dialogue) will largely reflect
this. In terms of mise-en-scene, the props, costumes and action are always
chosen to correspond with the genre and mode of address of the trailer.
Most trailers provide brief, concise depictions of the
characters appearing in the actual show, with some trailers portraying
characters of a variety of values, classes and mannerisms as to appeal to the
broadest possible audience.
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