BLOG ENTRY 3

From studying a few examples of television drama trailers, I have learnt that many display a set of clips in rapid succession. Some trailers even feature clips interspersed by images of text, while others display clips at varying paces. Depending on the genre of the show, and/or the intended audience, clips may be manipulated in a particular way and its choice of audio track (be it narration, music, or segmented dialogue) will largely reflect this. In terms of mise-en-scene, the props, costumes and action are always chosen to correspond with the genre and mode of address of the trailer.

Most trailers provide brief, concise depictions of the characters appearing in the actual show, with some trailers portraying characters of a variety of values, classes and mannerisms as to appeal to the broadest possible audience.

BLOG ENTRY 2

Observing various press releases from Channel 4, I have gathered that most appear to use the linguistic technique of alliteration. Some adopt the ‘rule of three’, while others utilise rhetorical questions in order to entice the reader. Register, contractions and the presence/lack of slang are generally reflective of the show’s formality and mode of address. Additionally, rhetorical questions may make an appearance, prompting the reader to ponder its content and leave them in suspense. Press releases typically promote and augment its most integral or interesting aspects, and often follow the format detailed below (found on ‘http://www.marketingdonut.co.uk/’):

·         Who? Who are the key players — your company, anyone else involved with the product? Who does your news affect/who does it benefit?

·         What? What is new?

·         Why? Why is this important news — what does it provide that is different?

·         Where? Where is this happening/is there a geographical angle/is the location of business relevant?

·         When? What is the timing of this? Does this add significance?

·         How? How did this come about?

INDEPENDENT RESEARCH: TELEVISION CHANNELS

From what I have gathered about the remit and audience of my chosen television channel, E4, the broadcasting company describes its remit as a template which provides its audiences with 'unique and important roles in British life'. It is also required to follow standards and procedures outlined by Ofcom, a broadcasting regulator. In terms of audience, E4 seems to predominantly appeal to young adults aged 18 to 24, whilst also catering for 15-17 year olds. I have arrived at this conclusion based on the sorts of programmes it broadcasts, such as "Misfits", "Youngers", "Scrubs" and "Made in Chelsea" - all programmes which focus specifically on casual youth lifestyles, with three taking particular aim towards British life.