Friday 13 November 2015

BLOG ENTRY 3

From studying a few examples of television drama trailers, I have learnt that many display a set of clips in rapid succession. Some trailers even feature clips interspersed by images of text, while others display clips at varying paces. Depending on the genre of the show, and/or the intended audience, clips may be manipulated in a particular way and its choice of audio track (be it narration, music, or segmented dialogue) will largely reflect this. In terms of mise-en-scene, the props, costumes and action are always chosen to correspond with the genre and mode of address of the trailer.


Most trailers provide brief, concise depictions of the characters appearing in the actual show, with some trailers portraying characters of a variety of values, classes and mannerisms as to appeal to the broadest possible audience.

Tuesday 10 November 2015

BLOG ENTRY 2

Observing various press releases from Channel 4, I have gathered that most appear to use the linguistic technique of alliteration. Some adopt the ‘rule of three’, while others utilise rhetorical questions in order to entice the reader. Register, contractions and the presence/lack of slang are generally reflective of the show’s formality and mode of address. Additionally, rhetorical questions may make an appearance, prompting the reader to ponder its content and leave them in suspense. Press releases typically promote and augment its most integral or interesting aspects, and often follow the format detailed below (found on ‘http://www.marketingdonut.co.uk/’):

·         Who? Who are the key players — your company, anyone else involved with the product? Who does your news affect/who does it benefit?
·         What? What is new?
·         Why? Why is this important news — what does it provide that is different?
·         Where? Where is this happening/is there a geographical angle/is the location of business relevant?
·         When? What is the timing of this? Does this add significance?
·         How? How did this come about?


Friday 6 November 2015

INDEPENDENT RESEARCH: TELEVISION CHANNELS

From what I have gathered about the remit and audience of my chosen television channel, E4, the broadcasting company describes its remit as a template which provides its audiences with 'unique and important roles in British life'. It is also required to follow standards and procedures outlined by Ofcom, a broadcasting regulator. In terms of audience, E4 seems to predominantly appeal to young adults aged 18 to 24, whilst also catering for 15-17 year olds. I have arrived at this conclusion based on the sorts of programmes it broadcasts, such as "Misfits", "Youngers", "Scrubs" and "Made in Chelsea" - all programmes which focus specifically on casual youth lifestyles, with three taking particular aim towards British life. 







Thursday 17 September 2015

Technical Codes

Types of camera shot
·        Establishing shot – This is defined as the first shot of a new scene, intended to show the audience where the action is occurring. Generally, this is quite an expansive shot.

·        Long shot – With reference to a person, this means they take up almost the full frame height. In other situations, it is defined as a wide shot of the entire scene – with the primary intention to emphasise the location of the scene.

·        Medium shot – This is defined as a shot in which only the upper body of the subject is visible – intending to emulate a real-life conversation.

Elements of this shot include…
1.   “Relatability” – being similar to everyday social interaction
2.   Character and background detail balance
3.   Interaction

·        Close-up – This is simply when a part of the subject – usually their face – takes up most of the frame. Usually used to enable viewers to see characters’ emotional reactions to what is taking place.

·        Extreme close-up – This is essentially a more intense version of the previously described shot – it gets right in and shows extreme detail. Most commonly used as a way of getting the audience to focus on specific details.

·        Two shot – Self-explanatory – this is a shot which displays two subjects in frame. Used predominantly in interviews.

·        Point of view shot – This is a shot intended to convey the subject’s perspective.


·        Over the shoulder shot This is a shot framed from behind a person who is looking at the subject. The person facing the subject should generally comprise around a third of the frame. This shot helps establish the subjects’ positions, providing a feel of looking at one person from the other’s perspective. It’s common to cut between these shots during a conversation, alternating the view between the different speakers. There are many variations of this shot with different features displayed – for instance, half of the subject’s face.

·        Shot reverse shot – Employed chiefly by Hollywood, this film technique consists of one character looking at another, and then the other character is displayed looking back at the first. As the characters are shown facing in opposite directions, the viewer assumes that they are looking at each other.


·        High angle shot – A high angle focuses on the subject from above, i.e. the camera is angled down towards the subject. The purpose is primarily to diminish the subject, make him appear less powerful, less significant or even submissive.

·        Low angle shot – This shows the subject from below, projecting an impression of being more powerful or dominant.

Types of camera movement
·        Panning – Defined as horizontal (left and right) movement

·        Tracking – Essentially the same as a dolly shot (utilising a mobile platform on wheels for camera movement), but more precisely defined as movement which stays a constant distance from the action – typically side-to-side movement.

Editing techniques
·        Eyeline match - Similar to the shot reverse shot technique, an eyeline match is a film editing technique commonly associated with continuity editing. "Eyeline" refers to the path of the looking eye.

·        Match on action cut- This is an editing technique (again for continuity editing) in which one shot cuts to another shot conveying the action of the subject in the first shot. This creates the impression of continuity - the action carrying through creates a "visual bridge", drawing the viewer's attention away from slight cutting or continuity issues. This is not a graphic match or match cut - it portrays a continuous sense of the same action as opposed to matching two separate things.

Useful websites include…
1.   Media College (http://www.mediacollege.com)
2.  


Slideshare (http://www.slideshare.net/leviwigglesworth/shot-reverse-shot-and-match-on-action-media, http://www.slideshare.net/HannahCostello/eyeline-match and http://www.slideshare.net/joe940/match-on-action-180-rule-shot-reverse-shot)